Business On the Way 2023-2024 Promotes the Internationalization of SMEs
With the results achieved, BOW 2023-2024 demonstrates the importance of collaborative initiatives to prepare Portuguese SMEs for the challenges of internationalisation.
The ‘House of the Future’ project, promoted by HAVLAR and co-financed by COMPETE 2030, introduces innovative turnkey construction solutions with 3D printing, aiming for speed, accessibility and sustainability in the housing sector in Portugal.
The ‘House of the Future’ project, promoted by HAVLAR, is a pioneering initiative in Portugal in the construction sector, driven by the most innovative 3D printing technology. Co-funded by the COMPETE 2030 programme, this project aims to transform the way housing is built, responding to the critical challenges facing the sector, such as the shortage of supply, high construction costs and environmental impact. Through solutions that are faster, more accessible and more sustainable, HAVLAR proposes a disruptive approach to traditional practices.
HAVLAR aims to be the first company in Portugal to implement 3D printing solutions in the construction sector, integrating this technology into a broader and more systematic production process that includes modular construction and the incorporation of renewable energy sources. The company will offer turnkey solutions that stand out for their speed of execution and lower costs, while guaranteeing a high commitment to sustainability. This project is in line with national and international objectives towards carbon neutrality and a fairer economy.
The House of the Future project is based on deep digitalisation and innovative management, promoting a ‘Plug & Play’ approach, where the various construction phases are integrated in an efficient and synchronised manner. Initially, HAVLAR will subcontract services to speed up its implementation phase, but it aims to progressively internalise the various stages of the construction process, such as the installation of electrical and plumbing networks, from 2026.
HAVLAR not only innovates in the production process, but also focuses on developing a multidisciplinary and specialised team, promoting a change in the profile of the workforce in the construction sector. With higher levels of qualification and a better gender balance, the company aims to contribute to a profound transformation in the sector. The creation of ‘Academy 3D’, a digital platform for sharing knowledge about new construction processes, is one of the initiatives that reflect this commitment.
Another crucial aspect of the project is internationalisation. HAVLAR has already established partnerships with institutions such as the Faculty of Architecture of the University of Porto and the Institute of Advanced Architecture of Catalonia (IAAC), and intends to expand its operations into international markets, namely Spain, France, Italy and Germany. In addition, the company is investing in the development of a highly professionalised international marketing plan and the creation of its first website, which will strengthen its digital presence and attractiveness in the market.
With an investment of more than 3.3 million euros, of which 1.3 million euros are ERDF incentives through COMPETE 2030, HAVLAR has already taken important strategic steps towards implementing the House of the Future project. The company has carried out an in-depth market consultation, selected the world’s most advanced 3D printing technology, chosen suitable premises for operations in Vila do Conde, and is finalising the first hires for key roles.
The House of the Future project is positioned as an innovative and technological response to the challenges facing the construction sector in Portugal. By combining advanced technologies with a strong commitment to sustainability, HAVLAR aims to lead a transformation in the sector, promoting faster, more economical and environmentally friendly solutions. This project not only has the potential to positively impact the housing market in Portugal, but also to position the country at the forefront of construction innovation at European level.
With the results achieved, BOW 2023-2024 demonstrates the importance of collaborative initiatives to prepare Portuguese SMEs for the challenges of internationalisation.
Nelson Ferreira, innovation project coordinator, shared the vision behind the Augmanity project and the impact of new technologies on factories.
On the 23rd and 24th of October, the Alentejo region hosted the 4th Meeting of the COMPETE 2030 Monitoring Committee. This meeting sought to strengthen dialogue and collaboration, boosting the development of initiatives co-financed by the Programme.